MEET THE FOUNDER

Model wears Penelope Midi Dress Lilac in secret garden

"Whether an outfit is simple or extravagant, we hold the power to view the complete ensemble—or, in a broader sense, the bigger picture of life—as something truly magical."

- Erika Kollist, Eravela Founder/Designer

I once believed our childhood sense of wonder, imagination, and sincere belief in magic was something inevitably lost with time. But I’ve come to realize it’s not something we lose; it’s something we can rediscover within ourselves.

As a child, playing dress-up and wearing costumes brought me endless joy, with Halloween always being a time of excitement. Each transformation was nothing short of enchanting; it felt like pure magic.

At the age of eight, I hand sewed my first dress. Made from an old bed sheet, and stitched together with a dull needle. It was far from a fairytale gown, but with its bodice and full-length circle skirt, I felt like a true princess the moment I put it on. That simple creation ignited my love for fashion design and sewing, opening a gateway to my imagination that has guided me ever since.

Designing garments and bringing them to life gave me the same magical feeling I experienced every Halloween night; the excitement of transformation, the joy of creation, and the sense of stepping into something extraordinary. Each stitch brought my vision closer to reality, and every completed piece deepened my connection to the magic of self-expression. It was in these moments that I realized fashion wasn’t just about clothing; it was about creating something that could transport, inspire, and transform.

I found my earliest inspiration in the fairytale characters I adored as a child. I was enthralled by their stories, their grace, and most of all, their dresses. Each gown felt like a portal to another world, a symbol of magic and possibility. I would imagine myself in their shoes, or rather, their heels, dreaming up my own designs inspired by their enchanting wardrobes. Sometimes, I would even replicate their outfits exactly, finding immense satisfaction in bringing their beauty to life. These early influences sparked my creativity and shaped my love for fashion, serving as the foundation for the designs I began creating as a young girl. Their sense of wonder and beauty continues to inspire my work to this day.

This lifelong fascination eventually led me to formalize my passion by earning an Associate of Applied Science degree in Fashion Technology at the University of Hawaiʻi Maui College. My time at UHMC transformed that early sense of wonder into a disciplined craft, teaching me the technical foundations of garment construction, pattern-making, textiles, and production. The program allowed me to refine my skills and understand fashion not only as an art form, but also as a thoughtful, intentional process, shaping me into a designer who values both vision and execution.

Even now, one of the most fulfilling and joyous experiences is watching my designs evolve from simple ideas in my mind to tangible, wearable creations. It begins as a spark of inspiration, which I translate into a sketch, bringing the vision to life on paper. From there, it’s transformed into a professional technical drawing, meticulously detailed and precise. Finally, the design becomes a finished garment, the culmination of creativity, skill, and dedication. This journey, from concept to creation, is my absolute favorite part of what I do, as it continually reminds me of the magic in bringing dreams into reality and the boundless potential life has to offer.

These days, I seek that feeling of magic in everything I do. I love to create and experience moments that feel extraordinary. Whether an outfit is simple or extravagant, we hold the power to view the complete ensemble—or, in a broader sense, the bigger picture of life—as something truly magical.